Pacifica Partners with Jean-Michel Cousteau’s Ocean Futures Society

Clean Water is a Beautiful Thing

January 2012 (Santa Barbara, CA) – Prestige beauty brand Pacifica is proud to announce a relationship with Jean-Michel Cousteau’s Ocean Futures Society (OFS). Inspired by a deep passion for the ocean and committed to the environment, the company’s Founders, avid surfers Brook and Billy Taylor, have enormous respect for Jean-Michel Cousteau, who is living his legacy, and wholeheartedly endorse the OFS mission to explore our global ocean, inspiring and educating people throughout the world to act responsibly for its protection.

Thrilled about the collaboration, Jean-Michel Cousteau shared these thoughts, “I appreciate Pacifica for using the inspiration of the ocean and tropical islands to create a product that will help people connect with nature. Ocean Futures Society is partnering with Pacifica to help connect the ocean to the existence of every human being. This is the only way for people to understand that the quality of each and every one of our lives depends on water, depends on the health of the ocean. My father, Jacques Cousteau said, ‘People protect what they love,’ and so we want more people to fall in love with the ocean. And I say, “Protect the ocean and you protect yourself.”

Pacifica and OFS have plans for a long-term relationship that will evolve over time. Initially, the brand has committed to donating part of the proceeds from all sales of its NEW Island Vanilla product line to OFS, including Spray Perfume, Perfume Roll-On, Body Butter (8oz and 2.5oz sizes), Take Me There Set and Color Quench Natural Moisture Lip Tint in Vanilla Hibiscus – all available at Sephora stores, Sephora.com and pacificaperfume.com. Both entities see a clear connection between the Tahitian inspiration for this product range and OFS’s extensive work in French Polynesia with a satellite of its Ambassadors of the Environment program for young people operating onboard the Paul Gauguin cruise ship in the region.

Pacifica has also committed to helping to raise awareness of OFS’s important work, the challenges our oceans face and the solutions we can all be a part of through in-store signage, sticker call-outs on appropriate products, video, social media, press outreach, its website and more. Lastly, Pacifica will incorporate Jean-Michel Cousteau’s extensive ingredient and packaging knowledge into product development initiatives going forward to help further ensure the environmental safety of current and future products.

Brook and Billy Taylor have long admired the Cousteau family’s ongoing work on behalf of the ocean and feel a strong personal affinity for the OFS mission. Billy Taylor said, “Ocean Futures Society works to engage people in the experience of being in the ocean through a variety of educational programs for all ages. Pacifica supports these efforts because we share in the belief that if people have a better understanding of the natural world that surrounds them, they will take better care of it.”

Brook Harvey Taylor added, “Our kids are in the ocean every day. I surf with them. The water is their playground. Clean water is very personal to me. I love the fact that Ocean Futures Society focuses on teaching kids about the ocean. I love that Jean-Michel believes that kids hold the ocean’s future in their hands.”

About Ocean Futures Society
Ocean Futures Society (OFS) is a non-profit 501(c) (3) organization. With the motto, “Protect the ocean and you protect yourself.” The mission of OFS is to explore our global ocean, inspiring and educating people throughout the world to act responsibly for its protection, documenting the critical connection between humanity and nature, and celebrating the ocean's vital importance to the survival of all life on our planet. OFS is based in Santa Barbara, California, with offices in Paris, France; Lucca, Italy; and São Paulo, Brazil. For more information, visit www.oceanfutures.org.

About Pacifica
Pacifica is a love story, a dream that surfaced for founders Brook Harvey Taylor and Billy Taylor on the drive home from a surfing trip over 16 years ago.   Effortless, ageless beauty in the form of inspired multitasking essentials.  Color, skin care and fragrance created for and by people that love life.  Pacifica uses lush, natural ingredients full of fresh air and sunshine and sourced wherever ocean meets land all over the world. Portable and easy, these products travel with you through life’s adventures, yet continually return you to your favorite self: carefree, confident and gorgeous. And they are always recyclable, cruelty-free and vegetarian.
For more information on Pacifica, please contact Nikki Gersten at 503-416-1039 / nikki@pacifica-intl.com or Lisa Becker at 503-416-1030 / lisab@pacifica-intl.com. To learn about Pacifica, visit www.pacificaperfume.com/.